The Importance of Branding Your Company

Ray News

What do you need your logo on?

Branding is the most important aspects of advertising for your company. From small companies to Fortune 500 companies, consistent logo presence will ensure your company is noticed in today’s competitive environment.

Definition of Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

Visual  recognition of your brand is your LOGO. Your apparel, printing and promotional products-all of which should consistently display your logo-strenghtens your brand.

Consistent, deliberate placement of your logo leads to a strong brand identity, and a perceived quality of your company’s products and services. This allows you to gain a longstanding trust with your customers.

Once you’ve defined your brand, how do you get the word out? Here are a tips:

  • Design a great logo. Place it everywhere!
  • Consistently showcase your brand. Place it everywhere!
  • Tell a story with your marketing. Place it everywhere!
  • Develop a tagline. Place it everywhere!
  • Create original marketing materials and promotions. Place it everywhere!
  • Trust your brand. Place it everywhere!
  • Be consistent.You guessed it……Place it everywhere!